The CookieSkin® campaign, #BeautyIsConfidence grew from Leslie Okoye’s desire to not only to redefine the meaning of beauty among women of color but to strengthen the confidence and self-esteem of African women globally.
The 1st campaign was released earlier this year starring Nollywood actress Funke Akindele, media personality Ama K. Abebrese and Ex-beauty queen Sylvia Nduka, alongside Cookie Skin founder and skin care expert Leslie Okoye (Click here to watch the video) .
The 2nd campaign stars 4 former beauty queens; Powede Lawrence, Ezinne Akudo, Chinyere Chichi Adogu and Vivian Udemba, with the message that the modern day definition of beauty should not be based on unattainable standards or media trends.
See the campaign photos below-